Case Study: Marketing Initiatives for Successful Lease-Ups

SAM has demonstrated excellence in driving lease-up success through innovative and targeted marketing initiatives tailored to each facility’s unique needs. In this case study, we’ll explore the overarching tactics that make SAM’s lease-up marketing approach successful and three impactful examples of SAM’s results in 2024.

Lease-Up Marketing Strategy

• Robust SEO strategy
• Extensive paid media campaigns
• Remarketing efforts to re-engage potential customers who previously showed interest
• Excellent website functionality
• Exclusive online discounts and aggressive promotions
• Social media management
• Customer review management
• Local event marketing – ribbon cuttings, partnering with local charities
• Referral programs – partnering with local apartment complexes, involvement with Chambers of Commerce
• Aggressive brand awareness marketing
• Clear and visible signage

SAM’s Results

• A lease-up in January 2024 in Fort Worth, TX surpassed its revenue goal by 65% in seven months. It achieved 20% occupancy (6% over goal) in eight months.
• Also in January 2024, a lease-up in Southborough, MA surpassed its revenue goal by 44% in seven months. It achieved 40% occupancy (17% over goal) in eight months.
• In June 2024, a property opened in Wilson, NC and surpassed its revenue goal by 393% in two months. It reached 20% occupancy (10% over goal) in three months.

The top rental sources for these lease-ups were the Internet followed by drive-by. 

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