Uncovering Revenue Opportunities: How To Prioritize Tenants and Drive Sustainable Growth
In today’s increasingly competitive self-storage landscape, simply relying on rental income is no longer enough. Rising market saturation and evolving tenant expectations demand a more thoughtful approach. At SAM, we believe that putting people first is the key to lasting success. Our third-party management services are designed to serve tenants better—by enhancing their experience, meeting their real needs, and building trust. In doing so, we uncover new revenue opportunities, streamline operations, and grow with a purpose. Because when you care for your tenants, your business thrives.
Demand-Driven Pricing: Rethinking Unit Value to Maximize Profit
The assumption that all storage units are created equal leaves revenue on the table. Through our value pricing model, we’ve shown that differences in unit features can support tiered pricing.
Value pricing means offering multiple price points based on perceived value for the same unit type. A 10×10 unit near the entrance or with overhead lighting isn’t the same as one at the back of the property. Tenants notice and are willing to pay more for convenience, lighting, double-door access, or proximity to key areas.
Recognizing and pricing these differences creates upselling opportunities and gives tenants flexible options. Premium units drive higher revenue, while competitively priced standard units appeal to price-sensitive renters. The result? Better occupancy and better margins.
How Smart Technology Builds Tenant Confidence and Long-Term Value
Today’s tenants expect convenience, control, and peace of mind. That’s why we’ve partnered with tech providers like Nokē Smart Entry, Spot AI, and StorageDefender —to enhance security and simplify access. These smart solutions allow users to grant digital access, monitor activity through access history, and receive real-time motion and activity alerts. We charge a monthly tech fee for this added security and convenience, creating a new revenue line. Motion sensors, door alarms, and unit-specific monitoring services also create upselling opportunities.
Protecting What Matters: Tenant Insurance with Purpose
SAM offers Choice Protection insurance at all our managed properties to safeguard tenant valuables. Most tenants opt for our tenant insurance program, producing recurring revenue and offering an added layer of security and protection for both the tenant and the facility. It’s a thoughtful approach to property management—one that prioritizes trust, care, and long-term value.
Driving Value with Rental Trucks
Truck rentals create dual value: they provide convenience to the customer and generate dependable income for the facility. Additionally, they drive foot traffic from individuals who may not have initially been looking for self-storage.
Retail Merchandise Sales with Purpose
Boxes, tape, mattress covers, locks—these essential items provide for tenants’ needs during life transitions and provide a steady, dependable revenue stream. We organize, price, and promote merchandise for accessible in-store sales. It’s a simple, service-driven approach that meets real needs and reinforces your role as a trusted resource.
Unlock Passive Income Streams: Cell Towers and Billboards
Unused space? Roofline visibility? These can be monetized through partnerships with telecom and advertising companies. Long-term leases provide consistent, no-maintenance revenue.
Commercial, Office, or Retail Space
Unused office or corner spaces within your self-storage property hold more value than you might think. By converting them into leasable units for local businesses—like small offices, boutiques, or service providers—you not only diversify your income but also support your local economy.
Propane Sales
Popular at drive-up locations and with RV traffic, propane sales offer a quick-turn, recurring revenue stream with minimal investment. We handle compliance, logistics, and marketing.
Ready to Unlock Hidden Revenue?
If you’re looking to get more from your storage facility, we’re here to help. Visit StorageAssetManagement.com to learn more about our third-party management services and how we help facilities like yours maximize returns through data-driven strategies and operational excellence.